1) What was the general theme or argument of the book? The general theme of the book Inbound Marketing by Brian Halligan and Dharmesh Shah was to help companies market their service/product through google, social, and blogs. The book highlights how marketing tactics ten years ago, such as buying an e-mail list or sending direct mail to a larger target audience, are not effective ways to reach customers. Some topics the book covered included creating an online profile, starting a blog, and responding to comments. After every chapter the book provided a "to-do list" that related to the chapter.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? This book connected with ENT 3003, because it gave great suggestions on how to promote your company to prospective customers. As an entrepreneur I would be able to use the advice to enhance my website, blog, and social media accounts. The book spends an entire chapter on how to start a blog. Some suggestions included using a blog platform that does not include the programs name, adding a video or picture to each post, and posting once a week. In ENT 3003 some of our blog posts required a photo, which highlights one of the tips the book gives.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? The books gives four tips for creating an effective username on social media. Number one is to use your real name, number two is two keep it simple and clear, number three is to not include numbers, and number four is to have a consistent name across all site. For the exercise I would have the student analyze their current username using these suggestings. I would then have them create a username that met these four requirements.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations? The biggest "aha moment" of the book was the advice to move beyond the width of your wallet. The author points out how in the past effective marketing depending on how much money a company spent, but now it is based on creativity. Companies need to create remarkable content that will attract the customer's attention. The author advises companies to advertise their product/service on blogs and social media sites making sure to monitor their performance and make changes when needed.
Hey Jessica!
ReplyDeleteI also read this book. I found it interesting on how times have changed. Social media benefits us in many different ways but it helps start ups way more then I thought it did. I also really liked your exercise for the class. I believe it would really open people's eyes on how effective their username is or not. Great Post!
Hi Jessica,
ReplyDeleteI really liked reading your reading reflection on Inbound Marketing by Brian Halligan and Dharmesh SHah. I think the exercise that you designed for this class could be very beneficial to students in helping them create an effective username on social media. Overall, great post!
Hi Jessica,
ReplyDeleteGood reflection. I liked the exercise you would make. I think it is important to have a professional username on social platforms. Social media is not as causal as it once was. It is being used more in business settings. I thing learning how to clean up a persons social is important.
Hi Jessica,
ReplyDeleteI enjoyed reading your reflection. I liked your suggestion for the task to complete in class, that can be really effective for generations after us when using social media. Great post!
I read the same book! While I didn't write about it in my assignment, I was also surprised by the aha moment that you listed. You always hear about expensive marketing campaigns but never realize that those aren't always the ones that you pay attention to. I liked your exercise idea. A lot of people have had the same username since they created their account. This would help keep it updated.
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