She is an out of state student from St. Louis, Missouri who transferred to the University of Florida this year. She is a junior studying education and plans on become a high school English teacher. She is very dedicated to her studies and spends most of her time working out, studying, hanging out with friends, and cooking. She drives a 2009 dark blue Chevy Traverse. Since her family and friends mean the world to her, she enjoys driving a bigger car to help friends out when they need a ride. Her favorite hobbies include cooking, working out, reading, and any activity outside. When she is not reading a textbook her favorite book to read is "The Great Gatsby" by F. Scott Fitzgerald. She loves romantic comedies and her favorite movie is "The Proposal" starting Sandra Bullock and Ryan Reynolds. Her favorite color is dark blue.
She recently started cooking for herself and loves to meal prep. She is focused on staying healthy and believes cooking meals is better than eating out. The hardest part about cooking for her is portion size. There are five people in her family, so she is use to cooking large meals. Her favorite part about cooking is seeing other people’s reactions when they try her food. She loves hosting dinner events at her house and being surrounded by close friends. As a result of being a full-time student and working 20 hours a week, she is always trying to find way to save money and time.
What do you have in common with the customer avatar? I also love working out, reading, spending time with friends, and being outdoors. I am dedicated to my school work and work 20 hours a week. I would rather eat a home cooked meal than go out to a restaurant. I try to eat health and also recently started cooking for myself. As a college student with a busy schedule, I am always trying to find ways to save time.
Do you think that is a coincidence? No, I do not think its a coincidence. I created the product based on a problem I personally had. I think many inexperienced cooks are found in college because this is the first time they have lived alone and have to cook for themselves. I do not own many measuring cups, so The Spice would be a great solution to this problem and also save me time.
Hey Jessica,
ReplyDeleteI first want to applaud you on how deep you took your character. I think that really allowed you to treat her like a true client. Also you are exactly right, it is not a coincidence that you would attract a person you share things in common with. Since you drew your product from a personal unmet need you can relate to others in your segment.