1) What was the general theme or argument of the book? The theme of the book "The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki was to teach users to effectively implement social media tactics to market themselves and their company brand. Guy Kawasaki, a marketing specialist, filled the book with insightful tips that he has found valuable. The book gave advice on how to optimize your profile, integrate blogging, respond to comments, get more followers, and write effective posts.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? The book enhanced what I have learned in ENT 3003 because it discussed ways to market your personal and company brand. In Module 10 of this course we learn about marketing and how it is used to sell your product and build relationships with customers. In class we market our products through elevator pitches, if we were to implement our ideas we would create a website to promote the product. The book also connected with ENT 3003, because it dedicated an entire chapter to blogging. Some tips include posting great content, always adding a picture or video, adding a share button, and including links to your social media account so that others can follow you.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? The book gives helpful tips on how to create an effective profile picture. Your profile picture should only include your face. That means no friends, family, or animals in the background. The three main tips were to be asymmetrical, face the light, and make sure your photo is at least 600 pixels wide. My exercise would be for the student to analyze their current profile picture according to the tips the author gave and write a paragraph on how their photo met or did not meet the tips. I would then have the student take a new profile picture incorporating the advice and upload both the old and new picture to the assignment.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations? The biggest aha moment I had was the number of posts per day the author thought was acceptable. He said you can post three to twenty posts per day as long as they are different and good. I always thought it was annoying for a person or company to post more than twice a day. Another thing that surprised me was posting in a different language. The author said "if you are bilingual or multilingual try translating breaking news into another language and see what happens (p. 65)." I thought this was a great, creative idea to get people to notice your posts.
Hey Jessica,
ReplyDeleteYour post was very informative about how to gain a popularity through social media and what is the most effective. I liked your 'aha' moment because it shows that there isn't really wrong way to get your idea out there. Great post!
The chapter on blogging must have been really helpful for the remainder of the class. I thought your exercise was a very good idea. While it isn't directly related to our product, the level of professionalism that our profile picture has could definitely affect our businesses ass a whole. I'm not entirely sure I agree with the author on the appropriate number of social media posts. I'd "unlike" a page if they posted twenty times a day.
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