1) You. I am passionate, determined, personable, a strong communicator, and dependable. I am very organized which is a strong management skill to have. My past experiences as an Administrative Assistant at Shands has taught me to communicate well with my manager. I also have held past leadership roles, such as an aftercare school teacher, Sunday school leader, and VBS middle school leader. I would be able to implement both of these skills when running my own business. I really enjoy seeing local companies give back to their community, so I would want to incorporate this into my business, whether it be through donations or volunteer work. This business would be a large part of my life until it was stable enough to hire another person to manage it. In the beginning I would spend most of my time marketing and reaching out to local restaurants in the area.
2) What are you offering to customers? I am offering a machine that dispenses specific amounts of spices. The customer will use the touch screen on the machine to select the measurement and spice he/she wants. The machine can measure 1/4 teaspoon to 2 tablespoon of spices. It can hold 2 cups of each spice for 12-15 difference spices. The first design holds 12 spices and is 75 dollars, while the second design hold 15 spices and is 100 dollars. The standard colors for the machine are dark blue, light blue, silver, white, and black. Customized colors can be purchased for an additional 20 dollars. An oil dispenser can also be added for an additional 25 dollars.
3) Who are you offering it to? My target audience is motivated by saving time and money. My first target audience is inexperiences cooks and others who do not like using measuring cups. I am specifically targeting college student. They tend to be inexperiences cooks, since this is most likely the first time they have had to cook for themselves. Since my product is more on the expensive side, I am targeting wealthier customers. My second target audience is restaurants. They would save money by not wasting spices. From the "growing your capital" assignment, I learned my machine, not only could be used for meals, but also craft cocktails. It would be a great way to add garnishes on top of drinks.
4) Why do they care? Customers will actually pay me money for my product, because with The Spice measuring cups will no longer be needed. This will minimize the clean up time after cooking. Spices will no longer be wasted which will save the cook money. The customer will also not have to waste time tediously measuring out each spice. My product can also be used as a storage facility for spices. The customer will no longer need a place in their storage cabinet for them.
5) What are your core competencies? My machine is not just a spice organizer, but a spice dispenser. No other machine has been invented that distributes perfect amounts of spice. I have added customized colors to match the customer's kitchen, as well as an additional oil dispenser. Most spice organizers only hold solids, while mine can hold liquids. The Spicer also contains individually larger amounts of each spices. Lastly, my product holds 12-15 spices, while others only go up to 12 difference spices.
Evaluation of the Five Elements:I think all of the five elements fit together. I think my past experiences and communication and leadership skills will be beneficial when managing a business. I am very friendly and personable, which are great skills to have when interacting with employees and customers. The problem I am trying to solve, can be fixed by using my product. Additionally, the target audience I am marketing to is perfect for the product I am selling. By marketing my product to both restaurants and individual I am able to reach a broader market and ultimately increase revenue.
Feedback Memo:One of my feedback comments mentioned how I was right that customers would spend money on my product because it saves them time. I realized how important price is for some of my target audience, so for this idea napkin I added the price for the additional oil dispenser and customized colors. The product has also change slightly in the number of spices it can hold, so I updated the information in this idea napkin. She also mentioned she believes one day all restaurants will own my product because of the convenience it provides. In this post, I decided to go into more detail about the multiple benefits the machine would provide to restaurants. Another comment mentioned how past experiences and communication skills will be beneficial when selling my product. For this idea napkin, I decided to highlight more on my past experiences and how they would contribute to running my business.
2) What are you offering to customers? I am offering a machine that dispenses specific amounts of spices. The customer will use the touch screen on the machine to select the measurement and spice he/she wants. The machine can measure 1/4 teaspoon to 2 tablespoon of spices. It can hold 2 cups of each spice for 12-15 difference spices. The first design holds 12 spices and is 75 dollars, while the second design hold 15 spices and is 100 dollars. The standard colors for the machine are dark blue, light blue, silver, white, and black. Customized colors can be purchased for an additional 20 dollars. An oil dispenser can also be added for an additional 25 dollars.
3) Who are you offering it to? My target audience is motivated by saving time and money. My first target audience is inexperiences cooks and others who do not like using measuring cups. I am specifically targeting college student. They tend to be inexperiences cooks, since this is most likely the first time they have had to cook for themselves. Since my product is more on the expensive side, I am targeting wealthier customers. My second target audience is restaurants. They would save money by not wasting spices. From the "growing your capital" assignment, I learned my machine, not only could be used for meals, but also craft cocktails. It would be a great way to add garnishes on top of drinks.
4) Why do they care? Customers will actually pay me money for my product, because with The Spice measuring cups will no longer be needed. This will minimize the clean up time after cooking. Spices will no longer be wasted which will save the cook money. The customer will also not have to waste time tediously measuring out each spice. My product can also be used as a storage facility for spices. The customer will no longer need a place in their storage cabinet for them.
5) What are your core competencies? My machine is not just a spice organizer, but a spice dispenser. No other machine has been invented that distributes perfect amounts of spice. I have added customized colors to match the customer's kitchen, as well as an additional oil dispenser. Most spice organizers only hold solids, while mine can hold liquids. The Spicer also contains individually larger amounts of each spices. Lastly, my product holds 12-15 spices, while others only go up to 12 difference spices.
Evaluation of the Five Elements:I think all of the five elements fit together. I think my past experiences and communication and leadership skills will be beneficial when managing a business. I am very friendly and personable, which are great skills to have when interacting with employees and customers. The problem I am trying to solve, can be fixed by using my product. Additionally, the target audience I am marketing to is perfect for the product I am selling. By marketing my product to both restaurants and individual I am able to reach a broader market and ultimately increase revenue.
Feedback Memo:One of my feedback comments mentioned how I was right that customers would spend money on my product because it saves them time. I realized how important price is for some of my target audience, so for this idea napkin I added the price for the additional oil dispenser and customized colors. The product has also change slightly in the number of spices it can hold, so I updated the information in this idea napkin. She also mentioned she believes one day all restaurants will own my product because of the convenience it provides. In this post, I decided to go into more detail about the multiple benefits the machine would provide to restaurants. Another comment mentioned how past experiences and communication skills will be beneficial when selling my product. For this idea napkin, I decided to highlight more on my past experiences and how they would contribute to running my business.
Hi,
ReplyDeleteI really liked your feedback memo section. I think it is awesome that you went into more detail than your last idea napkin. I also think it's awesome that you took your feedback and made thoughtful changes to your post. One thing I especially enjoyed reading about in your post was the was your elements fit together and apply to you personally.
Hey Jessica.
ReplyDeleteI like how you added more detail in your new idea napkin. Details such as the price and color are important for some customers. You covered that detail very well. Highlighting past experiences I think helped show you motive and why you are passionate about this product.